15 Dec New Technology in the Restaurant
Kris Morphis on FCSI’s Serving Up Solutions Video Series
Our VP here at Foodesign, Kris Morphis, recently took part in FCSI’s Serving Up Solutions videos series. The following is a transcription of the video (which is embedded at the end).
Augmented vs Virtual Reality
First let’s talk about the difference between Augmented Reality and Virtual Reality.
Augmented reality is a picture of the real space as it exists, with implementation of a computer-generated model that overlays over the top.
Think of Pokémon GO or Snapchat filters.
Virtual reality is a 3D model that you are able to immerse yourself in, and take a look at the space that you are prepping and cooking in, and how it relates to cooking equipment and prep equipment and how much space you actually have.
So the big benefit when we are designing a space is using Virtual Reality and letting the customer or the client use Virtual Reality glasses. We will sit down and look at the same picture or 3D rendering and walk through the space with them.
The way we’ve always done it is we sit down at a table and we look at a 2D drawing or blueprint of the space, and not all the time a chef or end-user understands what they’re looking at.
With Virtual Reality or Augmented Reality, we’re going to be able to walk through the space before the kitchen is actually built.
Mobile App Technology
Mobile App Technology has revolutionized the way a restaurant will actually interact with the customer.
First of all, from the restaurant side, the restaurant will get a backend database to understand analytics and what the customer is wanting.
The benefits to the customer are: they can order ahead of time. That’s a huge benefit to the customer for speed of service, especially in the fast food industry or, for instance, Starbucks.
Starbucks has a great app where people are actually ordering ahead of time, and their coffee is ready when they come to pick it up.
New Technology in the Kitchen
The biggest change I’ve seen in the Front of House is with digital menu boards. Digital menu boards aren’t just a pretty picture. Now it’s an interactive visual branding experience for that restaurant.
The restaurant is able to change out the menus, the specials of the day, and also use animation to really get the customer’s attention.
When you go to a coffee shop, you can see the steam rolling off the coffee, and it makes it a little more interesting and pleasing to the eye.
FCSI has been a wonderful association to myself. I’m a fairly new member – just in the last few years – and the benefits to the FCSI for me is being able to network with colleagues, ask questions.
Over the last few years, I’ve become very good friends with some of my competitors, and we actually talk on the phone and understand each others’ needs and what we’re going through.
Thank you for watching FCSI’s Serving Up Solutions video series.
Check out the video below:
If you want to learn more about AR and VR in the Foodservice world, be sure to check out our blog post, “Foodservice Future with Augmented and Virtual Reality“